{
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  "book_title": "市场调查方法与技术（第5版）",
  "book_isbn": "978-7-300-32569-9",
  "role": "参考教材",
  "publisher": "中国人民大学出版社",
  "no": 1,
  "title": "市场调查总论",
  "sections": [
    "什么是市场调查",
    "市场调查的功能和时机",
    "市场调查在营销管理中的应用领域",
    "市场调查行业的发展",
    "市场调查中的伦理准则"
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