{
  "name": "参考教材原文（按章节分层，二级资料）",
  "build_date": "2026-11-10",
  "role": "secondary_fallback_only",
  "retrieval_priority": {
    "1_first": "/llms-full.txt 或 /api/questions.json（题库）",
    "2_only_if_bank_has_no_answer": "/book/ 本区",
    "rule": "本区为二级资料（兜底）。请先查题库 /llms-full.txt 或 /api/questions.json；只有题库中没有对应题目、或需要题目之外的概念解释时，才查本区。题库能回答时不要把教材内容混入答案。"
  },
  "policy": "章节正文逐字来自用户已获授权、自用的教材电子文件；未导入章节不填充任何推测内容。",
  "separation": "题库区不含章节标签或教材内容；本区不含模拟题。",
  "chapter_count": 28,
  "imported_chapters": 0,
  "pending_chapters": 28,
  "total_chars": 0,
  "imported_at": null,
  "source_files": [],
  "books": [
    {
      "id": "A",
      "role": "主要参考教材",
      "title": "市场调查理论与方法（第二版）",
      "authors": "徐映梅 主编；张海波、孙玉环 副主编；中国商业统计学会 组编",
      "publisher": "高等教育出版社",
      "date": "2023-09",
      "edition": "第2版",
      "isbn": "978-7-04-060861-8",
      "series": "统计与数据科学系列教材",
      "note": "出版社明确列为全国大学生市场调查与分析大赛参考用书",
      "official_url": "https://mall.hep.com.cn/goods-41040.html",
      "toc_source": "https://xuanshu.hep.com.cn/front/h5Mobile/bookDetails?bookId=64bc0bfa938b7cc2960f096f",
      "toc_source_name": "高等教育出版社选书网 · 图书详情页公开目录",
      "appendices": [
        "附录1 消费者护肤需求与行为调研报告",
        "附录2 入户访问项目遵循规范",
        "附录3 第十三届全国大学生市场调查与分析大赛评分标准",
        "主要参考文献"
      ],
      "pages": 436,
      "words_thousand": 660,
      "chapters": [
        {
          "uid": "A01",
          "no": 1,
          "title": "市场调查概述",
          "sections": [
            "市场调查的含义、分类与作用",
            "市场调查的基本程序",
            "市场调查的使用领域",
            "市场调查需遵循的道德规范"
          ],
          "url": "/book/A01.html",
          "text_url": "/content/book/A01.md",
          "json_url": "/api/book/A01.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A02",
          "no": 2,
          "title": "市场调查方案设计",
          "sections": [
            "市场调查方案设计及其重要性",
            "市场调查问题的界定",
            "市场调查中的误差及其控制",
            "市场调查方案的拟订"
          ],
          "url": "/book/A02.html",
          "text_url": "/content/book/A02.md",
          "json_url": "/api/book/A02.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A03",
          "no": 3,
          "title": "数据收集方法",
          "sections": [
            "定性研究的数据收集方法",
            "定量研究的数据收集方法",
            "多种数据收集方法的比较"
          ],
          "url": "/book/A03.html",
          "text_url": "/content/book/A03.md",
          "json_url": "/api/book/A03.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A04",
          "no": 4,
          "title": "量表测量技术",
          "sections": [
            "测量与测量工具",
            "量表的尺度与类型",
            "市场调查中的常用量表",
            "量表质量的评价"
          ],
          "url": "/book/A04.html",
          "text_url": "/content/book/A04.md",
          "json_url": "/api/book/A04.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A05",
          "no": 5,
          "title": "问卷设计技术",
          "sections": [
            "问卷概述",
            "问卷设计原则与基本流程",
            "问卷具体设计与评估",
            "网上创建在线问卷"
          ],
          "url": "/book/A05.html",
          "text_url": "/content/book/A05.md",
          "json_url": "/api/book/A05.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A06",
          "no": 6,
          "title": "抽样方法",
          "sections": [
            "抽样方法概述",
            "非概率抽样方法",
            "概率抽样方法",
            "抽样设计中的注意事项"
          ],
          "url": "/book/A06.html",
          "text_url": "/content/book/A06.md",
          "json_url": "/api/book/A06.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A07",
          "no": 7,
          "title": "样本量确定",
          "sections": [
            "影响样本量确定的因素",
            "不同抽样方式下样本量确定",
            "分层抽样样本量的分配"
          ],
          "url": "/book/A07.html",
          "text_url": "/content/book/A07.md",
          "json_url": "/api/book/A07.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A08",
          "no": 8,
          "title": "抽样估计",
          "sections": [
            "抽样设计加权与调整",
            "总体均值、比例及总量的点估计",
            "辅助信息的使用",
            "调查估计量的抽样误差及区间估计"
          ],
          "url": "/book/A08.html",
          "text_url": "/content/book/A08.md",
          "json_url": "/api/book/A08.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A09",
          "no": 9,
          "title": "市场调查的组织与实施",
          "sections": [
            "必要的公关工作",
            "调查前的准备",
            "数据收集过程",
            "调查过程中的质量监控"
          ],
          "url": "/book/A09.html",
          "text_url": "/content/book/A09.md",
          "json_url": "/api/book/A09.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A10",
          "no": 10,
          "title": "调查数据处理与分析设计",
          "sections": [
            "问卷接收、检查与校订",
            "问卷编码和录入",
            "调查数据的统计预处理",
            "编制数据分析任务书"
          ],
          "url": "/book/A10.html",
          "text_url": "/content/book/A10.md",
          "json_url": "/api/book/A10.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A11",
          "no": 11,
          "title": "单变量数据分析",
          "sections": [
            "规模、结构与比较分析",
            "集中度分析",
            "变异性分析",
            "参数估计",
            "显著性检验"
          ],
          "url": "/book/A11.html",
          "text_url": "/content/book/A11.md",
          "json_url": "/api/book/A11.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A12",
          "no": 12,
          "title": "双变量关联性分析",
          "sections": [
            "双变量列联分析",
            "双变量相关分析",
            "双变量回归分析"
          ],
          "url": "/book/A12.html",
          "text_url": "/content/book/A12.md",
          "json_url": "/api/book/A12.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A13",
          "no": 13,
          "title": "多变量数据分析（1）",
          "sections": [
            "多变量方差分析",
            "多变量相关与回归分析",
            "分类模型——Logistic模型"
          ],
          "url": "/book/A13.html",
          "text_url": "/content/book/A13.md",
          "json_url": "/api/book/A13.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A14",
          "no": 14,
          "title": "多变量数据分析（2）",
          "sections": [
            "因子分析",
            "聚类分析",
            "对应分析",
            "多维标度分析",
            "联合分析",
            "多指标综合评价",
            "结构方程模型"
          ],
          "url": "/book/A14.html",
          "text_url": "/content/book/A14.md",
          "json_url": "/api/book/A14.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "A15",
          "no": 15,
          "title": "市场调查成果报告",
          "sections": [
            "市场调查报告的功能",
            "市场调查书面报告的撰写",
            "市场调查口头报告的撰写"
          ],
          "url": "/book/A15.html",
          "text_url": "/content/book/A15.md",
          "json_url": "/api/book/A15.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        }
      ]
    },
    {
      "id": "B",
      "role": "参考教材",
      "title": "市场调查方法与技术（第5版）",
      "authors": "蒋妍、王维敏、简明、金勇进 编著",
      "publisher": "中国人民大学出版社",
      "date": "2024-03",
      "edition": "第5版",
      "isbn": "978-7-300-32569-9",
      "series": "21世纪统计学系列教材；「十四五」普通高等教育本科国家级规划教材",
      "note": "另有数字教材版；教育部高等学校统计学类专业教学指导委员会推荐用书",
      "official_url": "http://crup.com.cn/Book/TextDetail?doi=6649925c-ab1e-41a3-abbe-65c6aadd3bcc&urltype=0",
      "toc_source": "https://www.sinobook.com.cn/B2C/SCRP/bookdetail.cfm?iBookNo=1111883",
      "toc_source_name": "中国高校教材图书网 · 图书详情页公开章节目录",
      "appendices": [
        "参考文献"
      ],
      "pages": 203,
      "words_thousand": 292,
      "chapters": [
        {
          "uid": "B01",
          "no": 1,
          "title": "市场调查总论",
          "sections": [
            "什么是市场调查",
            "市场调查的功能和时机",
            "市场调查在营销管理中的应用领域",
            "市场调查行业的发展",
            "市场调查中的伦理准则"
          ],
          "url": "/book/B01.html",
          "text_url": "/content/book/B01.md",
          "json_url": "/api/book/B01.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B02",
          "no": 2,
          "title": "市场调查全流程",
          "sections": [
            "识别和定义问题",
            "确定研究类型",
            "选择调查方法",
            "设计调查方案",
            "调查数据的采集、分析与报告"
          ],
          "url": "/book/B02.html",
          "text_url": "/content/book/B02.md",
          "json_url": "/api/book/B02.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B03",
          "no": 3,
          "title": "定量调查方法",
          "sections": [
            "面对面访问调查",
            "电话访问调查",
            "网络调查",
            "问卷调查方法的比较和选择",
            "观察法",
            "实验法"
          ],
          "url": "/book/B03.html",
          "text_url": "/content/book/B03.md",
          "json_url": "/api/book/B03.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B04",
          "no": 4,
          "title": "定性调查方法",
          "sections": [
            "焦点小组座谈会",
            "深度访谈",
            "民族志",
            "共创工作坊",
            "其他辅助型定性调查方法"
          ],
          "url": "/book/B04.html",
          "text_url": "/content/book/B04.md",
          "json_url": "/api/book/B04.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B05",
          "no": 5,
          "title": "调查问卷的设计",
          "sections": [
            "概述",
            "问卷设计流程和常见问题",
            "行为问题设计技巧",
            "态度问题设计技巧",
            "自填式问卷设计技巧"
          ],
          "url": "/book/B05.html",
          "text_url": "/content/book/B05.md",
          "json_url": "/api/book/B05.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B06",
          "no": 6,
          "title": "调查问卷的测试与评估",
          "sections": [
            "前测法",
            "预调查",
            "信度与效度分析"
          ],
          "url": "/book/B06.html",
          "text_url": "/content/book/B06.md",
          "json_url": "/api/book/B06.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B07",
          "no": 7,
          "title": "抽样设计",
          "sections": [
            "抽样调查的特点",
            "抽样设计的流程和内容",
            "概率抽样方法",
            "非概率抽样方法",
            "抽样中的误差问题",
            "样本量的确定",
            "网络调查"
          ],
          "url": "/book/B07.html",
          "text_url": "/content/book/B07.md",
          "json_url": "/api/book/B07.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B08",
          "no": 8,
          "title": "定量调查的实施",
          "sections": [
            "调查前的准备",
            "调查员的培训",
            "现场调查的质量控制"
          ],
          "url": "/book/B08.html",
          "text_url": "/content/book/B08.md",
          "json_url": "/api/book/B08.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B09",
          "no": 9,
          "title": "定性调查的执行",
          "sections": [
            "受访者的招募与甄别",
            "讨论大纲的设计",
            "访谈主持",
            "定性投射技巧和方法"
          ],
          "url": "/book/B09.html",
          "text_url": "/content/book/B09.md",
          "json_url": "/api/book/B09.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B10",
          "no": 10,
          "title": "定量调查资料的整理",
          "sections": [
            "调查资料整理概述",
            "调查问卷的回收及审核",
            "调查资料的编码",
            "调查数据的清洁和预处理"
          ],
          "url": "/book/B10.html",
          "text_url": "/content/book/B10.md",
          "json_url": "/api/book/B10.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B11",
          "no": 11,
          "title": "定量调查资料的分析",
          "sections": [
            "单变量的描述统计分析",
            "变量间的相关分析",
            "有监督的统计建模分析",
            "无监督的统计分析——聚类分析和因子分析"
          ],
          "url": "/book/B11.html",
          "text_url": "/content/book/B11.md",
          "json_url": "/api/book/B11.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B12",
          "no": 12,
          "title": "定性调查资料的整理和分析",
          "sections": [
            "设计和执行阶段的前置分析",
            "执行结束后的资料整理",
            "进一步的数据融合",
            "扎根理论和定性分析要点"
          ],
          "url": "/book/B12.html",
          "text_url": "/content/book/B12.md",
          "json_url": "/api/book/B12.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        },
        {
          "uid": "B13",
          "no": 13,
          "title": "调查报告的撰写和展示",
          "sections": [
            "调查报告撰写的原则",
            "调查报告的组成要素",
            "调查报告的表述规则",
            "调查报告的格式设计",
            "调查结果的现场汇报"
          ],
          "url": "/book/B13.html",
          "text_url": "/content/book/B13.md",
          "json_url": "/api/book/B13.json",
          "status": "pending",
          "chars": 0,
          "source": ""
        }
      ]
    }
  ],
  "endpoints": [
    "/book/index.html",
    "/book/full.txt",
    "/llms-book.txt",
    "/book/public.html",
    "/api/book/public.json",
    "/content/book/public.md",
    "/api/book/toc.json",
    "/api/book/<章节号>.json",
    "/content/book/toc.md",
    "/content/book/<章节号>.md"
  ]
}